Privacy Policy

This Privacy Policy explains how Micahguru ("Micahguru", "we", "us" or "our") collects, uses, shares and protects personal data when you use our websites, dashboard and services, including UK company formation, compliance support, invoicing and payment links (together, the "Services").

We are committed to protecting your privacy and handling your personal data in a transparent and lawful way. This Policy is designed to comply with applicable UK data protection law, including the UK GDPR and Data Protection Act 2018. It should be read together with our Terms & Conditions.

1. Who we are and how to contact us

Micahguru is a technology platform focused on company formation, invoicing and business tools. Our registered office address is the one shown in the footer of this site. For any questions about this Policy or your personal data, you can contact us at:

• Email: [email protected]
• Subject line: "UK Privacy"

2. Scope of this Policy

This Policy applies to:

• Visitors to the Micahguru marketing site (including pricing and information pages).
• Registered users of the Micahguru dashboard ("user-app"), including company formation clients.
• End customers who receive invoices or payment links generated by our users.
• Individuals contacting our support or using our live chat.

It does not cover third-party websites or services that you access via our links (e.g. Stripe, banks, PayPal).

3. Personal data we collect

3.1 Account and identity data

• Full name, email address, password and contact details.
• Profile information (e.g. profile image, phone number if you choose to provide it).
• KYC/identity details required for company formation or compliance checks, such as proof of identity and proof of address, where provided.

3.2 Company and application data

• Company name, proposed names and registration details.
• Shareholder/director information you supply for filings.
• Application forms, status updates, internal notes and documents uploaded to the dashboard.

3.3 Invoicing and payment link data

• Invoice details entered by you: customer name, email, address, invoice number, line items, amounts, currency, due dates and notes.
• Payment link details: customer name and email, description, amounts, currency and link status.
• Payment status information we receive from payment processors (for example "paid", "failed" or "refunded"), and associated metadata such as transaction amounts and dates.

We do not store full card numbers or CVV. Payments are processed by third-party providers such as Stripe and are subject to their own privacy policies.

3.4 Referral and marketing data

• Referral codes and referral events (clicks, signups and rewards) tracked through our landing pages.
• Marketing preferences, including email subscriptions and opt-outs.

3.5 Usage and technical data

• Log data: IP address, browser type, operating system and access times.
• Device information and approximate location (country/city) derived from your IP.
• Actions in the dashboard (for example, when you create an invoice, generate a payment link, or update company information), which we use to maintain the Service and for security.

3.6 Communications and support data

• Messages you send to us via email, support tickets, forms or live chat (Brevo Conversations).
• Call logs or notes where we provide phone support.

4. How we use personal data (purposes)

We process personal data for the following purposes and legal bases:

4.1 To provide and operate the Services

• Create and manage user accounts and authentication.
• Process company formation applications and related filings with Companies House or other authorities.
• Provide invoicing and payment link features, including generating invoices, tracking payments and calculating usage limits.
• Operate the referral programme and calculate rewards and payout eligibility.

Legal bases: performance of a contract; legitimate interests in delivering and improving our Services.

4.2 To process payments and subscriptions

• Collect one-off formation fees and ongoing subscription fees via Stripe or other processors.
• Track our platform fees and net amounts owed to you for invoice and payment link transactions, as shown in your dashboard.
• Prevent fraud and misuse of card payments or payout features.

Legal bases: performance of a contract; legitimate interests in preventing fraud and ensuring accurate billing.

4.3 To communicate with you

• Send transactional emails (e.g. application updates, invoice/payment notifications, security alerts).
• Respond to support requests and resolve issues.
• Where you consent or it is otherwise lawful, send product updates, educational content and marketing about MicahGuru services.

4.4 Analytics, improvements and security

• Use analytics tools (such as Google Analytics and Facebook Pixel) to understand how our site and dashboard are used.
• Measure the performance of our marketing pages and campaigns.
• Monitor access and usage patterns to detect suspicious activity and protect our systems.

Legal bases: legitimate interests in running, improving and securing our business.

4.5 Legal and regulatory obligations

• Maintain records necessary for tax, accounting and regulatory purposes.
• Comply with anti-money laundering (AML), know-your-customer (KYC) or other legal checks where required.
• Cooperate with lawful requests from courts, regulators or law enforcement.

5. Cookies and tracking technologies

We use cookies and similar technologies to:

• Keep you logged in to the dashboard.
• Remember your preferences (for example language, layout and feature visibility).
• Measure website traffic and improve our marketing.
• Run chat widgets and marketing tools such as Brevo Conversations.

You can control cookies via your browser settings and, where implemented, through cookie banners or preferences tools. Disabling certain cookies may limit functionality of the dashboard or Support pages.

6. Sharing your data

We do not sell your personal data. We share data only with:

• Service providers acting as processors, including hosting providers, analytics providers, email delivery services, chat providers (Brevo) and file storage.
• Payment processors such as Stripe, who process card payments on our behalf and may act as independent controllers for their own purposes.
• Professional advisers (lawyers, accountants, auditors) under confidentiality obligations, where necessary.
• Authorities and regulators where we are required by law or where necessary to protect our rights, users or others.

7. International transfers

Some of our service providers may be located outside the UK/EEA. Where this occurs, we take appropriate safeguards to protect your data, such as standard contractual clauses or equivalent mechanisms required by data protection law.

8. Data retention

We keep personal data only for as long as necessary for the purposes described above, including to:

• Maintain your account and provide the Services.
• Meet our legal, tax and accounting obligations.
• Resolve disputes and enforce our agreements.

In practice this usually means retaining core account and transaction records for a minimum of six years after your last interaction with us, unless a longer period is required by law.

9. Your rights

Under UK data protection law, you may have rights to:

• Request access to the personal data we hold about you.
• Request correction of inaccurate or incomplete data.
• Request deletion of your data in certain circumstances.
• Object to or restrict our processing of your data.
• Request transfer of your data to another service (data portability).
• Withdraw consent where processing is based on consent.

To exercise any of these rights, please email [email protected]. We may need to verify your identity before responding.

10. Children

Our Services are intended for business users and are not directed at children. We do not knowingly collect personal data from individuals under 18. If you believe a child has provided us with personal data, please contact us so we can delete it.

11. Changes to this Policy

We may update this Privacy Policy from time to time to reflect changes in our Services, legal requirements or operational needs. When we do, we will update the "Last updated" date at the top. In case of material changes, we may also notify registered users via email or dashboard notices.

12. Complaints

If you have concerns about how we handle your personal data, we encourage you to contact us first so we can try to resolve the issue. You also have the right to lodge a complaint with the UK Information Commissioner's Office (ICO) or your local data protection authority.